01 · The problem
What problem does it solve?
A 120-bed multi-speciality hospital has a website with a list of departments and a phone number. Patients call reception to ask which cardiologist sits on Tuesday and whether they need an appointment.
Reception lines are busy every morning, and patients searching for “orthopaedic doctor near me” find other hospitals with better pages.
Busy reception
Timing questions the website could answer.
Lost patients
Searchers who find another hospital first.
Crowded OPD
Walk-ins with no idea of the wait.
Outdated profiles
Doctors who left still listed.