01 · The problem
What problem does it solve?
A training institute spends on Google and Meta ads for a weekend data-analytics course, but the ads send people to the home page. Visitors see ten courses, a gallery and a blog, and leave.
The few enquiries that come in arrive by email, with no record of which ad brought them, so the team can’t tell which campaign is worth the money.
Wasted clicks
Paid visitors who never find the offer.
Slow pages
Heavy home pages on mobile data.
Lost leads
Email enquiries answered a day late.
No attribution
No idea which ad produced which lead.