01 · The problem
What problem does it solve?
A D2C snack brand sells on marketplaces and pays a large commission on every order. Its own website gets traffic, but the mobile checkout is five pages long and asks for an account first.
Shoppers drop off between cart and payment, and many cash-on-delivery orders are refused at the door — paid for twice in shipping.
Abandoned carts
Every extra step at checkout loses shoppers.
Returned COD orders
Unconfirmed orders come back with two-way shipping costs.
Small baskets
Shoppers stop at one item when nothing nudges them on.
Marketplace fees
Commission on every order that could have been direct.