01 · The problem
What problem does it solve?
A founder wants a marketplace for handmade crafts from 300 makers across India. A single-seller store would mean buying all the stock; spreadsheets of payouts would not scale past twenty makers.
Makers need to list products themselves, see their orders and get paid on time, while the platform keeps a commission and handles disputes.
Manual payouts
Spreadsheets and bank transfers for every seller.
Onboarding friction
Sellers set up by the platform team.
Split shipments
One order, three sellers, three couriers.
Trust
Unverified sellers and fake products.