01 · The problem
What problem does it solve?
A grocery delivery business in Lucknow added an English chatbot to its website and WhatsApp. Most customers write in Hindi or Hinglish; the bot misunderstands them, replies in English, and the chats end up with the two people in support anyway.
Translating the bot into Hindi would mean maintaining two sets of answers — and still missing Hinglish, which is how many customers actually type.
Misunderstood customers
English-only bots fail on Hindi and Hinglish.
Abandoned chats
Customers give up and call instead.
Two sets of answers
Separate bots per language drift apart.
Support overload
Every non-English chat lands with a person.