UGC Content
UGC content that builds trust and sells
User-generated content campaigns: creator sourcing, briefs, product coordination, authentic UGC videos and photos, and usage rights for ads, product pages and social media.
- Timeline
- 2–4 weeks
Overview
Ideal for
- D2C and e-commerce brands
- Apps running paid social
- Brands that need social proof fast
People trust people more than brands. UGC — short, authentic videos and photos from real customers and creators — often outperforms polished brand content in social feeds and ads, and makes product pages more convincing.
We run UGC campaigns end to end: finding creators who match your audience, writing briefs, coordinating products, reviewing content and securing the rights to use it in ads and on your website.
Combine UGC with our ad production team and you get a steady supply of fresh creatives to test — the fuel performance marketing runs on.
What we deliver
UGC Content, end to end.
- 01
UGC strategy
Formats, angles and hooks for your product and audience.
- 02
Creator sourcing
Matching creators by niche, style and audience.
- 03
Briefs & coordination
Clear briefs, product shipping and timelines handled for you.
- 04
UGC videos & photos
Testimonials, unboxings, demos and how-tos.
- 05
Usage rights
Licences for ads, website and social, agreed up front.
- 06
Community UGC
Campaigns that encourage real customers to create and share.
Included
What’s included
- Campaign strategy and angles
- Creator sourcing and vetting
- Briefs and script guidance
- Product coordination
- Content review and edits
- Usage rights management
- Ad-ready exports
- Performance learnings
Formats
Built with the best tools
- Testimonials
- Unboxings
- Product demos
- How-to videos
- Before & after
- Reaction videos
Process
How we deliver ugc content
- 01
Plan
Goals, angles and the creator profile you need.
- 02
Source
Shortlist, brief and onboard creators.
- 03
Produce
Creators film; we review and request edits.
- 04
Deliver
Edited, ad-ready content with usage rights.
FAQ
UGC Content FAQ
What is UGC content?
User-generated content is authentic content — usually short videos — made by customers or creators rather than the brand. It is used in ads, on product pages and on social media because it feels trustworthy.
Can we use the UGC in paid ads?
Yes. We agree usage rights with each creator up front for the platforms and duration you need.
What is the difference between UGC and influencer marketing?
Influencer marketing pays for a creator’s audience and reach. UGC pays for content you publish on your own channels and ads. Many brands use both.
Keep exploring
Related services
Ready for UGC Content?
Tell us what you are building. You get a reply within 24 hours and a free, no-pressure strategy call.
or email contact@arcadealliancenetwork.com