01 · The problem
What problem does it solve?
A 24-room boutique hotel near the ghats in Varanasi gets most bookings through online travel agents, many from guests who stayed before or found the hotel on Instagram.
Each of those bookings carries a commission. The hotel’s own website is a brochure with a phone number, so even loyal guests book through a portal.
Commission
Paid on guests who already know you.
No guest data
Portals keep the guest relationship.
Phone bookings
Rates and dates negotiated by call.
Overbooking risk
Website and portals out of step.