01 · The problem
What problem does it solve?
A business coach gets most clients by referral. Prospects search her name and find an old directory listing, a LinkedIn profile and someone else with the same name.
Her best thinking is spread across LinkedIn posts that disappear after a week, and enquiries come by phone at random hours.
Search confusion
Someone else shows up for your name.
Lost writing
Posts that vanish from feeds.
Ad-hoc enquiries
Calls without context.
Borrowed platforms
Profiles you don’t control.