01 · The problem
What problem does it solve?
A field-service SaaS start-up has a website made at launch: a hero with a slogan, a features grid and a contact form. Visitors from ads can’t tell what the product does, and trials have to be set up by hand.
Help articles live in a separate tool nobody finds, and the blog hasn’t been updated in a year.
Confused visitors
They leave before they understand it.
Manual trials
Sign-ups wait for a salesperson.
Hidden docs
Buyers can’t find answers.
No search traffic
A blog nobody reads.