01 · The problem
What problem does it solve?
A 20-person digital agency bills 60 clients a month — retainers, milestones and one-off jobs. Invoices go out as PDFs on email, and payment terms are anywhere from advance to 30 days.
From the 1st of every month, the founder and the accounts person go through a spreadsheet, message each late client and call the worst ones. Some are chased twice by mistake; others are forgotten until the next month.
Founder time
Days a month spent on follow-ups.
Cash flow
Money that could be in the bank sits overdue.
Awkward chasing
Clients chased twice, or not at all.
No picture
Nobody knows the total overdue without a spreadsheet.