01 · The problem
What problem does it solve?
A family-run supermarket with two stores in Lucknow takes 80 orders a day on WhatsApp. Staff read the messages, write lists, ring customers when something is out of stock and send delivery boys with cash bags.
Big apps take a commission and the customer relationship. The owner wants regulars to order from the store’s own app, with the same speed and none of the confusion.
Packing mistakes
Lists misread from chat messages.
Phone calls
Every out-of-stock item means a call.
Commission
Marketplaces take a share of every order.
No data
Nobody knows who buys what, or how often.