01 · The problem
What problem does it solve?
A cloud kitchen with three outlets takes almost all its orders through aggregators. A large share of each order goes in commission, and the kitchen never sees who its regular customers are.
Direct orders come by phone and WhatsApp, are written on slips, and handed to whichever rider is free. Customers call to ask where their food is, and there is no record of who ordered what last week.
Commission on every order
A share of each bill goes to the platform.
No customer relationship
Regulars belong to the aggregator, not to you.
Phone-order chaos
Slips, missed items and “where is my food?” calls.
Riders without a system
Assignment by shouting, payouts by notebook.