01 · The problem
What problem does it solve?
A fashion retailer with three stores tracks sales and bills but has no idea how many people walk in. Evening sales look good, so the stores staff evenly through the day.
Shoppers leave long billing queues on weekends, and nobody can say whether a slow day was fewer visitors or fewer buyers.
Unknown conversion
Sales without the visitors behind them.
Wrong staffing
Too few people when the floor is busiest.
Walk-outs
Shoppers who leave long queues.
Layout guesses
No idea which zones people ignore.