01 · The problem
What problem does it solve?
A regional broadband provider with 12,000 home and business customers loses a steady number each month. The team learns about it when the cancellation request arrives — too late to fix the slow connection that caused it.
Retention offers go to everyone at renewal, including customers who were never going to leave.
Silent departures
Customers leave without complaining twice.
Wasted discounts
Offers to people who would have stayed.
Wrong fixes
Discounts where a technician was needed.
Late warning
Found at cancellation.