01 · The problem
What problem does it solve?
A distributor of packaged foods buys for the festive season in September, from memory and a spreadsheet of last year’s totals. Dry-fruit boxes run out the week before Diwali; ghee piles up afterwards.
Every year the same argument repeats: too little of what sold, too much of what didn’t, and cash locked in stock until March.
Festive stock-outs
The best week of the year, with empty shelves.
Post-season pile-ups
Cash locked in slow stock.
Panic purchases
Rush orders at higher prices.
No learning
Last year’s mistakes repeated.