01 · The problem
What problem does it solve?
A restaurant brand with four outlets gets 400 reviews a week across Google, Zomato and Swiggy. Managers read a few, reply to fewer, and the owner looks only at the star rating.
One outlet’s delivery times have been slipping for a month, but the 4.2 average hides it.
Hidden problems
Averages hide one outlet’s slide.
Unanswered reviews
Customers who complained hear nothing.
Slow escalation
Hygiene complaints found days later.
Manual reading
Hours a week, and still not everything.