01 · The problem
What problem does it solve?
A developer with three projects lists them on property portals and its own basic website. Every call starts with the same questions — the price, the floor plan, how far it is from the school — and the salesperson emails the same brochure again.
Portal leads are shared with competitors, and the website shows no prices, so serious buyers have to call just to find out whether a home is in their budget.
Repeated questions
Price and floor plan on every call.
Shared leads
Portal enquiries reach competitors too.
Unqualified calls
Buyers outside the budget take up sales time.
Lost visits
Visit requests stuck in an email inbox.