Skip to content
New: AI agents, automations & AI-powered appsExplore AI services →Follow us on Instagram@arcadealliancenetwork →Join our WhatsApp Channel for updatesJoin now →
Arcade Alliance

Live demo · Web app · Real estate, education & services

Every lead, followed up.

Enquiries from every channel land in one pipeline, go to the right person straight away and come with a reminder — so nobody is left waiting for a call back.

Try it live Make it yours

The problem

“Leads from Instagram, WhatsApp and our website go cold before anyone calls.”
The problem this demo is built to solveLive demo · sample data

What is a lead management CRM?

A lead management CRM collects enquiries from Meta ads, your website, WhatsApp, Instagram and walk-ins into one pipeline, gives every lead an owner the moment it arrives and reminds your team to follow up. Reports show which source brings real buyers, so ad money follows sales.

Built around your workflow: this demo is a starting point — screens, fields, rules and integrations are made to fit your business.

Inboxes your team checks for new leads

Before: 5 inboxesWith the system: 1 pipeline

How the system works · how we measured

In the demo, Meta lead ads, website forms, WhatsApp, Instagram and walk-ins all land in the same pipeline with an owner.

01 · The problem

What problem does it solve?

A property developer or coaching institute gets enquiries from Meta ads, Instagram DMs, WhatsApp, its website and walk-ins. They land in five different inboxes.

Salespeople keep notes on their own phones, follow-ups depend on memory, and when someone leaves, their leads leave with them. The hottest lead of the week can wait two days for a call.

  • Slow first response

    The first business to call back usually wins the deal.

  • Forgotten follow-ups

    Most deals need several touches; memory doesn’t scale.

  • No ownership

    Leads are shared, duplicated or simply nobody’s.

  • Blind ad spend

    No one knows which channel actually brings buyers.

02 · The solution

How does Lead Pipeline CRM fix it?

  1. 01

    Every source, one pipeline

    Meta lead ads, website forms, WhatsApp and Instagram enquiries arrive automatically; walk-ins are added in seconds.

  2. 02

    Assigned on arrival

    Round-robin or rule-based assignment gives each lead an owner the moment it arrives.

  3. 03

    Reminders that nag

    Every open lead has a next follow-up date. Overdue ones turn red and float to the top.

  4. 04

    Reports by source

    Conversion at every stage, per salesperson and per channel — so ad money follows real buyers.

03 · The result

What changes?

Inboxes your team checks for new leads

Before: 5 inboxesWith the system: 1 pipeline

How the system works · how we measured

In the demo, Meta lead ads, website forms, WhatsApp, Instagram and walk-ins all land in the same pipeline with an owner.

Lead sources joined
5
Pipeline stages
5
Cards between stages
Drag
WhatsApp follow-ups
1-tap

Live demo

Try it live.

Clickable, with sample data. Nothing you do here is saved or sent anywhere.
  1. 1Drag a card to the next stage (or use its arrow buttons).
  2. 2Open a lead and send a WhatsApp follow-up — it’s logged on the timeline.
  3. 3Filter by source to see where the pipeline value comes from.
Try it in your brand colour
Loading the prototype…

Before & after

The same day, two ways.

Watch each task move from the way it’s done today to the way it runs on the system — or drag the slider yourself.
Today
With the system
  • New enquiryToday: Sits in someone’s DMsWith the system: In the pipeline with an owner in seconds
  • Follow-upsToday: Remembered — or notWith the system: Scheduled, with overdue ones flagged
  • Salesperson leavesToday: Their leads leave tooWith the system: History stays with the company
  • Which ads work?Today: GuessworkWith the system: Won deals by source, every month

Your numbers

What could it save you?

Put in your own volume and timing. It’s your estimate, worked out in your browser — not a promise from us.
min
min

Our estimate for the same task — change it if you like.

₹ / hr

Your estimate

52 hours a month

About 6.5 working days back every month.

1,040 lead follow-ups a month (26 working days) × 3.0 minutes saved each. Your numbers stay in this browser.

Make it yours

Built around your business.

Choose what your version of Lead Pipeline CRM needs. Your brief builds itself — send it, and we reply with a plan.

Often asked for by businesses like yours

  • Your own stages and lost reasons
  • Round-robin or territory rules
  • Hindi WhatsApp templates
  • Manager approval on discounts
  • Dashboards per branch
Always included
  • Lead capture
  • Pipeline & stages
  • Auto-assignment
  • Follow-up reminders
Add modules
Connect to the tools you use
Runs on
Languages
Hosting
Team size

Under the hood

How is it built?

Where the data comes from, what the system does with it, and what comes out.

Inputs

  • Meta lead ads
  • Website forms
  • WhatsApp & Instagram
  • Walk-ins

The engine

  • De-duplication
  • Assignment rules
  • Lead score & reminders

Outputs

  • One pipeline per team
  • WhatsApp follow-ups
  • Conversion by source

Modules

  • Lead capture (Meta, web, WhatsApp)
  • Auto-assignment
  • Pipeline & stages
  • Follow-up reminders
  • WhatsApp templates
  • Reports by source

Connects to

  • Meta Lead Ads
  • Google Ads
  • WhatsApp Business API
  • IndiaMART leads
  • Google Calendar
  • Cloud telephony (Exotel, Knowlarity)

Stack

  • Next.js
  • Node.js
  • PostgreSQL
  • Meta Lead Ads webhooks
  • WhatsApp Business API
  • Google Calendar

Proof, the honest way

What would you measure?

This is a demo, so we don’t claim client results. In a real roll-out, these are the numbers we track from week one — before and after.

  • First response time

    From enquiry to first call or message.

  • Overdue follow-ups

    Open leads past their next follow-up date.

  • Stage conversion

    Share of leads moving from each stage to the next.

  • Cost per won deal

    Ad spend per source divided by deals it closed.

FAQ

Lead Pipeline CRM FAQ

All questions →
What is a lead management CRM?

A lead management CRM collects enquiries from Meta ads, your website, WhatsApp, Instagram and walk-ins into one pipeline, gives every lead an owner the moment it arrives and reminds your team to follow up. Reports show which source brings real buyers, so ad money follows sales.

Can the CRM capture Meta and Instagram leads automatically?

Yes. Meta lead ads arrive through a webhook within seconds, and Instagram and WhatsApp enquiries are added through the official business APIs.

How are leads assigned to salespeople?

By rules you choose — round-robin, by city or project, by source or by language. Every lead gets an owner the moment it arrives, and managers can reassign in one tap.

Can the team send WhatsApp messages from the CRM?

Yes, with approved WhatsApp Business templates. Every message is logged on the lead’s timeline, so the history stays with the company when someone leaves.

Why build a custom CRM instead of buying one?

A ready-made CRM makes you work its way. A custom CRM uses your stages, fields, approvals and reports, connects to your own lead sources and has no per-user licence fees.

Does it work on mobile?

Yes. It works in a phone browser, and we can add a mobile app with call logging and offline notes for field teams.

Built around you

Every demo is a starting point.

Nothing here is sold as-is. Each one is rebuilt around your business — these are the things we tailor on every project.

  • Your workflow

    Steps, approvals and statuses the way your team works today.

  • Roles & permissions

    Who sees and changes what — by branch, team or person.

  • Fields & forms

    Your terms, your fields, your numbering and units.

  • Reports

    The numbers you check every day, in your format.

  • Integrations

    Tally, WhatsApp, payments, couriers and the tools you already use.

  • Your brand

    Your name, logo and colours on every screen and document.

  • Language

    English, Hindi or a regional language for staff and customers.

  • Hosting

    Our cloud, your cloud account or your own server.

Keep exploring

Related solutions

Real estate & constructionEducationProfessional servicesFinance & fintech
All solutions

Go deeper

Services behind it

How we can help.

Software Solutions

CRMs, ERPs, dashboards and integrations built around your workflow.

Explore

Web Development

Fast, SEO-ready websites and web apps that turn visitors into customers.

Explore

AI Automation Workflows

Workflows that read, decide and act — so your team does not have to.

Explore
Next solutionPMProject Management & Timesheets — “We only find out a project lost money after it’s finished.”

Updated 15 Oct 2026 · Arcade Alliance Network is a web, app, software and AI development company in Lucknow, India, building custom software for businesses in India and worldwide.

Got a problem like this?

Tell us how your team works today. We’ll show you a prototype of the fix — with your own terms and sample data — before anything is built.

Start a project WhatsApp us

or email contact@arcadealliancenetwork.com

Chat with us