01 · The problem
What problem does it solve?
A city news and lifestyle site publishes 30 articles a day on an old CMS. Pages take several seconds to load on mobile, ads shift the text while people read, and the site rarely appears in search features for news.
Editors email drafts to each other, and corrections are made without any record.
Slow pages
Readers leave before the article loads.
Missed search traffic
Articles search engines can’t read well.
Layout shifts
Ads that push the text around.
Messy workflow
Drafts by email, untracked corrections.