01 · The problem
What problem does it solve?
A small software company built a scheduling tool for one diagnostic chain. Ten similar businesses now want it, but every new customer means a copy of the code, a new server and a developer’s weekend.
Plans and prices are agreed by email, invoices are made in Word, and nobody can switch a feature on for one customer without a deployment.
Copies to maintain
Every customer on their own version.
Slow onboarding
Days to set up a new customer.
Manual billing
Invoices and renewals by hand.
No visibility
Usage and revenue in spreadsheets.