01 · The problem
What problem does it solve?
An online brand handles complaints in a shared Gmail inbox, a WhatsApp phone passed between shifts and calls noted in a register. Sometimes two people answer the same customer; others wait three days.
Nobody can say how many complaints are open, which are urgent or how long the team takes to resolve them — until a customer posts about it in public.
Lost complaints
Messages buried in a shared inbox or phone.
Double replies
Two agents answer one customer differently.
Broken promises
No clock on how long a customer has waited.
No numbers
Managers can’t see volume, causes or speed.