01 · The problem
What problem does it solve?
A café chain with four outlets uses paper stamp cards. Customers lose them, staff forget to stamp, and the owner has no idea who the regulars are.
Big delivery apps hold the customer data, and there’s no way to tell a lapsed regular about a new menu.
One-time visitors
No reason to come back.
Lost stamp cards
Loyalty that doesn’t stick.
No customer data
Regulars are just faces.
Marketplace dependence
Paying commission to reach your own customers.