01 · The problem
What problem does it solve?
A food brand has 40 salesmen covering 6,000 shops through distributors in eastern UP. Salesmen write orders in a diary and phone them in at night; managers learn about the day’s visits from a WhatsApp message.
Some shops are visited twice a week, others never. New launches and schemes don’t reach the retailer because the salesman forgets to mention them.
Unverified visits
No proof a shop was visited.
Late orders
Phoned in at night, delivered a day late.
Missed schemes
Retailers never hear about offers.
Blind managers
Productivity known only at month end.