01 · The problem
What problem does it solve?
A café with two outlets knows it should post daily, run festive offers and reply to comments. The owner writes the posts at midnight when she remembers; in busy weeks, nothing goes out.
Posts that do go out sound different every time, and the Diwali offer was announced the day before Diwali.
Missed posting days
Quiet weeks when the team is busy.
Late announcements
Offers posted too late to matter.
Inconsistent voice
Every post sounds different.
Owner time
Midnight caption writing.