01 · The problem
What problem does it solve?
A brand’s support@ inbox receives a few hundred emails a day: refunds, order questions, B2B enquiries, invoice corrections, supplier mail and newsletters. Three people work through it from the top.
Urgent emails wait behind unsubscribe requests, a B2B enquiry sits for two days, and a customer writing for the third time gets the same template as a first-timer.
Buried urgent mail
Important emails wait their turn.
Wrong person
Emails forwarded around before anyone acts.
Lost sales
B2B enquiries answered days later.
Tone-deaf replies
Frustrated customers get a template.