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Arcade Alliance

Live demo · Software · FMCG brands, distributors & super-stockists

Every retailer order, scheme and rupee in one place.

Salesmen book orders on their phones; schemes and credit checks apply themselves; the godown gets a pick list. The brand sees secondary sales by distributor and city the same day.

Try it live Make it yours

The problem

“Retailer orders, schemes and outstanding live in three notebooks.”
The problem this demo is built to solveLive demo · sample data

What is a distributor management system?

A distributor management system (DMS) records every retailer order a distributor receives, applies the brand’s schemes and discounts automatically, checks credit limits, and tracks stock and dues at each distributor. For the brand, it shows secondary sales — what actually reached shops — by distributor, city and product.

Built around your workflow: this demo is a starting point — screens, fields, rules and integrations are made to fit your business.

Applying schemes to an order

Before: 5 checks by handWith the system: 1 click

Counted on the demo · how we measured

Counted on the demo: scheme eligibility, free goods, slab discount, credit limit and stock are checked in one run instead of five manual look-ups.

01 · The problem

What problem does it solve?

A food brand sells through 12 distributors in Uttar Pradesh, each serving 300–600 retailers. Salesmen write orders in notebooks or send WhatsApp photos; the distributor’s clerk types them in and works out the month’s schemes by hand.

The brand sees secondary sales only when distributors send Excel sheets at month end, so a falling city is noticed weeks late. Scheme claims are disputed because nobody can show which order earned them.

  • Scheme mistakes

    Free goods given wrongly — or missed and disputed.

  • Bad debt

    Orders supplied to retailers already over their limit.

  • Late visibility

    Secondary sales arrive a month late in Excel.

  • Retyping

    Orders written, photographed and typed again.

02 · The solution

How does Distributor Management System fix it?

  1. 01

    Orders at the shop

    Salesmen book orders on an app, with the retailer’s last order and outstanding on screen.

  2. 02

    Schemes as rules

    Free goods, slab discounts and retailer-class offers are set up once and applied the same way on every order.

  3. 03

    Credit and stock checks

    Orders over a retailer’s limit wait for approval; short items are flagged before dispatch.

  4. 04

    One view for the brand

    Secondary sales, distributor stock and scheme claims roll up by distributor, city and product.

03 · The result

What changes?

Applying schemes to an order

Before: 5 checks by handWith the system: 1 click

Counted on the demo · how we measured

Counted on the demo: scheme eligibility, free goods, slab discount, credit limit and stock are checked in one run instead of five manual look-ups.

Schemes & slab discounts
Auto
Checked on every order
Credit
Secondary sales for the brand
Same day
Statements to retailers
WhatsApp

Live demo

Try it live.

Clickable, with sample data. Nothing you do here is saved or sent anywhere.
  1. 1Approve Gupta Kirana’s order, then “Approve all new”.
  2. 2Open “Schemes” and apply them to SO-882 — see the free case and the 2% slab.
  3. 3Open “Secondary sales” to spot the city that fell.
Make it yours
Loading the demo…

Before & after

The same day, two ways.

Watch each task move from the way it’s done today to the way it runs on the system — or drag the slider yourself.
Today
With the system
  • Order bookingToday: Notebook, photo, retypedWith the system: Booked once on the app
  • SchemesToday: Worked out by the clerkWith the system: Applied by rules
  • CreditToday: Checked if rememberedWith the system: Checked on every order
  • Secondary salesToday: Excel at month endWith the system: Same day, by city

Your numbers

What could it save you?

Put in your own volume and timing. It’s your estimate, worked out in your browser — not a promise from us.
min
min

Our estimate for the same task — change it if you like.

₹ / hr

Your estimate

104 hours a month

About 13 working days back every month.

1,560 retailer orders a month (26 working days) × 4.0 minutes saved each. Your numbers stay in this browser.

Make it yours

Built around your business.

Choose what your version of Distributor Management System needs. Your brief builds itself — send it, and we reply with a plan.

Often asked for by businesses like yours

  • Retailer classes (gold, silver)
  • Schemes by region and month
  • Super-stockist layer
  • Different price lists by channel
  • Credit approval by area manager
Always included
  • Retailer orders
  • Scheme rules
  • Credit checks
  • Secondary sales
Add modules
Connect to the tools you use
Runs on
Languages
Hosting
Team size

Under the hood

How is it built?

Where the data comes from, what the system does with it, and what comes out.

Inputs

  • Retailer orders from salesmen
  • Scheme & price lists
  • Distributor stock & receipts

The engine

  • Scheme & discount rules
  • Credit & stock checks
  • Secondary sales roll-up

Outputs

  • Invoices & pick lists
  • Scheme claims
  • Brand dashboard

Modules

  • Retailer orders
  • Schemes & discounts
  • Credit limits
  • Secondary sales
  • Outstanding & collections
  • Distributor stock

Connects to

  • Tally
  • Brand ERP (SAP / Oracle)
  • WhatsApp Business API
  • UPI collections
  • GPS

Stack

  • Next.js
  • React Native salesman app
  • Node.js
  • PostgreSQL
  • Tally connector
  • WhatsApp Business API

Proof, the honest way

What would you measure?

This is a demo, so we don’t claim client results. In a real roll-out, these are the numbers we track from week one — before and after.

  • Fill rate

    Ordered vs supplied, by distributor.

  • Scheme cost

    Free goods and discounts given, per scheme.

  • Outstanding days

    By retailer and distributor.

  • Secondary growth

    By city and product, month on month.

FAQ

Distributor Management System FAQ

All questions →
What is a distributor management system?

A distributor management system (DMS) records every retailer order a distributor receives, applies the brand’s schemes and discounts automatically, checks credit limits, and tracks stock and dues at each distributor. For the brand, it shows secondary sales — what actually reached shops — by distributor, city and product.

Is a DMS for the brand or the distributor?

Both. Distributors use it to take orders, bill and collect; the brand sees secondary sales, stock and scheme claims across all distributors.

Can it handle complicated schemes?

Yes — free goods, slab discounts, combo offers, retailer-class and region-specific schemes are set up as rules with start and end dates.

Do distributors have to stop using Tally?

No. Invoices and receipts can sync to each distributor’s Tally, which remains their accounting book.

Does the salesman app work without internet?

Yes. Orders are saved on the phone and sync when the signal returns, which matters in rural beats.

How do you get distributors to use it?

Keep it simpler than their notebook: fast order entry, their outstanding on screen, and WhatsApp statements they would otherwise prepare by hand.

Built around you

Every demo is a starting point.

Nothing here is sold as-is. Each one is rebuilt around your business — these are the things we tailor on every project.

  • Your workflow

    Steps, approvals and statuses the way your team works today.

  • Roles & permissions

    Who sees and changes what — by branch, team or person.

  • Fields & forms

    Your terms, your fields, your numbering and units.

  • Reports

    The numbers you check every day, in your format.

  • Integrations

    Tally, WhatsApp, payments, couriers and the tools you already use.

  • Your brand

    Your name, logo and colours on every screen and document.

  • Language

    English, Hindi or a regional language for staff and customers.

  • Hosting

    Our cloud, your cloud account or your own server.

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Updated 30 Oct 2026 · Arcade Alliance Network is a web, app, software and AI development company in Lucknow, India, building custom software for businesses in India and worldwide.

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