Creator campaigns · 2023 – 2025

Samsung Galaxy launches, told by gaming creators

Five Galaxy launches. Six creator videos. One partnership that kept coming back.

Sponsored Reels: 6
Galaxy launches: 5
Creators: 2
Partnership span: 2023–25

The challenge

A flagship phone launch competes with every other launch that week. The aim for each Galaxy release was to reach young, mobile-first Indian audiences where they already spend their time — inside the videos of creators they follow and trust.

What we did

We managed the brand partnerships and content creation with creators from our network: Dante Hindustani for the Galaxy S23 Ultra, S23 FE, Z Fold 5 and S24 Ultra, and Ausan Gaming for the Galaxy S25 Ultra.

Each Reel shows the phone in the creator’s own style and voice, focused on what a gaming audience cares about — performance, display, camera and battery — rather than a scripted advert.

The result

Six sponsored Reels went live across five launches between July 2023 and 2025. The partnership returned for every new flagship — repeat collaborations are the clearest sign that a creator partnership is working for a brand.

Deliverables